Tektronix

Challenge:

Following a major acquisition, Tektronix, a leading supplier of communications test measurement equipment, sought to unify its two businesses to speak with one consistent voice.

Solution:

We designed a fresh new visual system to demonstrate their bright, passionate personality, and detailed brand guidelines to ensure consistent implementation of the program.

Deliverables: 
Visual identity system, print communications, identity standards

Agency: CoreBrand / Tenet Partners
Role: Design Director / Designer