Identity for Amyris, a biotechnology company that produces sustainable premium ingredients for the healthcare, fragrance, and cosmetics industries. One notable example is the manufacture of squalene, used in their popular Biossance cosmetics brand.
Historically a B2B company selling to the oil and industrial sectors, Amyris was repositioned as a clever, consumer-focused business.
Deliverables: Brand identity, visual system.
Project team: Creative Director, Pip Llewellyn; Brand identity design, Ryan Paul; Implementation, Jon Herrera. Developed at Brandpie, NY.
Iconography and illustration system for AICPA, the Association of International Certified Professional Accountants. Part of a global rebrand following a merger with CIMA (Chartered Institute of Management Accountants).
Icons covered a range of topics, including people, business, finance, technology, and security. In all, about 75 different icons were developed.
Role: Creative Director, designer.
American Express Member Essentials, a monthly HTML newsletter for Card Members highlighting travel experiences, special events, dining recommendations, and exclusive offers.
Each newsletter consisted of content “modules” targeted to individuals based on Card Membership, benefit enrollment, spending history, and geography.
Role: Senior Art Director, visual design, image research, production of assets. Developed at The Sandbox Agency.
Brand refresh for Abbott Laboratories, a global pharmaceutical, nutrition, and health care products company.
The new brand system helped Abbott apply consistency across all touch points while enabling flexibility for divisions to impart cultural preferences across regions.
Deliverables: Visual identity system, sponsorship and event branding, advertising, print communications, brand guidelines, employee engagement.
Role: Lead designer, project management, design implementation. Developed at Prophet.
Logo and visual identity system for Extended Stay America, a chain of 700 value-oriented hotels across 44 states.
The new brand identity reinforced their brand positioning, “Everything you need, and a little bit more,” and was rolled out across their website, mobile app, signage, posters, brochures, key cards, vehicles, and employee uniforms.
Deliverables: Logo, visual identity system, signage, employee engagement materials, brand guidelines.
Role: Lead designer, implementation. Developed at Prophet.
User experience design for Eat-N-Go, a mobile app that enables restaurant-goers to quickly and easily pay their bill from their mobile devices. No more waiting for the check, wasted time, or frustration. Users simply finish their meal, pay by phone, and go.
Deliverables: User research, low- and high-fidelity prototypes, user testing, iterative design revisions, proof-of-concept presentation.
Role: Research, user interviews, information architecture, visual design, user testing.
Visual identity system for Pentair, a global industrial manufacturing company. After a merger with Tyco Flow Control, the organization needed to communicate cohesively across products, to employees, and to the investment community.
The organization was unifies across all touch points, including marketing materials, ads, equipment, vehicles, and exhibits.
Deliverables: Visual identity system, brand guidelines, exhibits, employee and investor communications.
Role: Lead designer, project management, implementation. Developed at Prophet.
Logo for Sandbox Slugger, an award for Sandbox Agency employees, recognizing MVPs who swing for the fences when facing great challenges. The logo was screen printed on glossy black bats and presented to one player in each Sandbox office.
Deliverables: Logo, MVP poster.
Project role: Designer/Senior Art Director. Developed at The Sandbox Agency.
It’s no secret that I like watches—looking at them, learning about them, and of course wearing them. I’m constantly checking out what people have on their wrists, and I believe that every adult should own at least one beautiful timepiece.
An ongoing personal project, Time Machines is a series of illustrations that pay homage to some of my favorite classic watches.
Role: Illustration and design.
Michael Hsiao was a restauranteur and owner of Hsiao Restaurant Group, whose ventures focused on Asian-themed cuisine. A brand identity was needed to help the company become more distinctive in the competitive New York City marketplace.
A new monogram was developed in the form of playful red dragon. Leaping into the air and forming the letter H, the dragon expressed Mr. Hsiao’s proud Chinese heritage.
Deliverables: Logo, stationery, promotional items.
Role: Designer/Creative Director.
Logo for Binks Forest Golf Club, a PGA golf course located in Wellington, FL.
The identity features a fox symbol in black and green, and integrates brushstrokes suggesting lush foliage of the Wellington region.
The logo was recognized by a panel of notable design critics, and was featured in the book Really Good Logos, Explained, by Rockport Publishers.
Deliverables: Logo, premium items.
Role: Designer, Creative Director.
Crafting memorable brand identities is one of the most rewarding aspects of being a designer. I have developed logos for several brands across a wide range of industries.
Shown here are some of the logos I have created.