The Conference Board
The Conference Board is a a global, independent business membership and research association that provides the world’s leading companies with practical knowledge needed to improve business performance: marketplace data, information, analysis, assessments, and forecasts. Insights are shared by convening business leaders in seminars, both large and small.
The organization recognized a need to revitalize its brand in order to differentiate itself from firms offering a similar range of services. The Conference Board adopted a strategy to reposition itself as a confident, trustworthy leader.
To signal a new direction, the company unveiled a refreshed identity, an modern torch symbol with their name rendered in classic, authoritative typography. A new communications system featured crisp, accessible layouts with clear presentation of data, supporting the image of a credible, world-class organization.
Deliverables: Logo, visual system, print communications
Project role: Senior Designer. Developed at Enterprise IG.