The Conference Board kit folder and letterhead

The Conference Board

The Conference Board is a a global, independent business membership and research association that provides members with business knowledge to improve performance: marketplace data, analysis, assessments, and forecasts. Insights are shared by convening business leaders in seminars and distributing a range of publications to its members.

The Conference Board recognized a need to differentiate itself from other firms offering similar services. They adopted a strategy to reposition itself as a confident, trustworthy leader.

To signal a new direction, the company unveiled a refreshed identity, a modern torch symbol with their name rendered in classic, serif typography. A new communications system featured crisp, clean layouts with clear presentation of data, supporting the image of a credible, world-class organization.

Deliverables: Logo, visual system, print communications

Project role: Senior Designer. Developed at Enterprise IG.

The Conference Board logo
The Conference Board brochure covers
The Conference Board brochure covers
The Conference Board brochure spread
The Conference Board business card