The Conference Board
The Conference Board is a a global, independent business membership and research association that provides members with business knowledge to improve performance: marketplace data, analysis, assessments, and forecasts. Insights are shared by convening business leaders in seminars and distributing a range of publications to its members. The Conference Board recognized a need to differentiate itself from other firms offering similar services. They adopted a strategy to reposition itself as a confident, trustworthy leader.
The company unveiled a refreshed identity, a modern torch symbol with their name rendered in classic, serif typography. A new communications system featured crisp, clean layouts with clear presentation of data, supporting the image of a credible, world-class organization.
Deliverables: Logo, visual system, print communications.
Project role: Senior Designer. Developed at Enterprise IG (now Brand Union/Superunion).