The Conference Board

The Conference Board is a a global, independent business membership and research association that provides members with business knowledge to improve performance: marketplace data, analysis, assessments, and forecasts. Insights are shared by convening business leaders in seminars and distributing a range of publications to its members. The Conference Board recognized a need to differentiate itself from other firms offering similar services. They adopted a strategy to reposition itself as a confident, trustworthy leader.

The company unveiled a refreshed identity, a modern torch symbol with their name rendered in classic, serif typography. A new communications system featured crisp, clean layouts with clear presentation of data, supporting the image of a credible, world-class organization.

Deliverables: Logo, visual system, print communications.

Project role: Senior Designer. Developed at Enterprise IG (now Brand Union/Superunion).

The Conference Board kit folder and letterhead
The Conference Board logo
The Conference Board brochure covers
The Conference Board brochure covers
The Conference Board brochure spread
The Conference Board business card