Telus logo on mobile device


Telus is one of Canada’s leading telecommunications companies, providing a full range of wireless, data, and communications services for Canadians at home, work, and on the move.

Operating under two brands, AGT and Ed Tel, each marketed a fragmented mix of branded products that hindered a clear, customer-focused image. The company adopted a masterbrand strategy featuring a single brand, Telus, to support an image with a tradition of innovation, and a customer-friendly attitude.

Telus unveiled a new brand signature, a dynamic “T” symbol to convey an energetic, responsive and progressive spirit.

A new visual system was developed to unify a range of brand communications, while complete graphic standards ensure proper application of the program.

A massive implementation effort was required to launch the identity across all customer touchpoints, including vehicles, signs, equipment and all forms of printed materials.

Deliverables: Logo, visual system, print communications, signage, vehicles, identity guidelines.

Project role: Senior Designer. Developed at Lippincott.


Telus logo
Telus van
Telus illuminated building sign
Telus brand guidelines, logo usage
Telus brand guidelines, typography
Telus brand guidelines, Basic Standards
Telus stationery
Telus business communications: news release, memo, fax cover sheet, kit folder
Telus billing statement