T. Rowe Price
T. Rowe Price is a global investment management firm serving individuals and institutions across the Americas, Europe, Middle East, Africa and Asia Pacific. Leadership felt that their brand needed to be more distinctive. The brand identity and its elements were not consistently applied across global regions, and communications needed to be more cohesive to stand out in the marketplace.
The brand positioning, “Strength Through Reliability,” was communicated through the use of a square—a solid, stable graphic form.
The firm adopted a refreshed brand identity and visual communications system. A new brand color, a vibrant blue, signaled a fresh and optimistic approach for the organization.
Deliverables: Refreshed identity, visual identity system, brand activation, brand voice, brand guidelines.
Project role: Lead designer, implementation and activation manager. Developed at Prophet.