Sony wanted to examine the brand architecture for its consumer electronics division. Which product lines should retain their own unique brand identity? Which products should maintain a close connection to the Sony master brand? A range of model architecture scenarios were developed to help Sony understand the implications.
The architecture was further visualized on Sony web pages, camera and laptop packaging, and product.
Deliverables: Logo development, brand architecture, package design, web page design.
Project role: Lead designer. Developed at Prophet.