Sony Electronics

Sony wanted to examine the brand architecture for its consumer electronics division. Which product lines should retain their own unique brand identity? Which products should maintain a close connection to the Sony master brand? A range of model architecture scenarios were developed to help Sony understand the implications.

The architecture was further visualized on Sony web pages, camera and laptop packaging, and product.

Deliverables: Logo development, brand architecture, package design, web page design.

Project role: Lead designer. Developed at Prophet.

Abbott digital applications: social media, and mobile and desktop web sites
Abbott Brand Resource Center

Abbott brand identity guidelines
Abbott mobile app icons
Abbott Brand Guidelines, available for download on the Abbott Brand Resource Center

Abbott business cards
Abbott icons
Abbott awareness campaign

Abbott awareness campaign
Abbott stationery
Abbott awareness campaign