Tektronix

Tektronix is a leading supplier of test, measurement and monitoring equipment that provides solutions for the communications, computer and semiconductor industries. Populating design centers, laboratories and communications networks, Tektronix equipment enables innovation within customers’ respective industries.

Following a major acquisition, Tektronix operated as two entities sharing the same corporate logo. The two businesses needed to unify their communications to speak with one consistent tone and voice.

Supporting its position as the world leader in measurement and monitoring, Tektronix adopted a strategy built around the themes of leadership, execution and innovation. To demonstrate the brand’s bright and passionate personality, a refreshed visual system features a dynamic graphic band comprised of bold imagery and color.

A new image library is vital to telling the Tektronix story by depicting products and services, as well as the industries and consumers that benefit from technologies Tektronix makes possible. Comprehensive identity guidelines ensure consistent implementation of the visual system.

Project role: design director / designer. Developed at CoreBrand Communications.