GE Healthcare Americas provides imaging, information and diagnostic technologies to the heathcare industry, running the gamut from independent clinics to vast hospital networks. GE Healthcare‘s future growth relied upon understanding—and responding to—customers’ most pressing needs. To engage leadership and introduce their new value proposition, a two-day Growth Summit was developed around “Plan to Win,” their five-year strategic growth plan.
The 5,000 square foot exhibit featured bold information graphics to highlight customer needs, and identified future growth opportunities. The event also featured a series of video and multimedia presentations.
Deliverables: Exhibit design, information design.
Project role: Design, implementation, vendor management. Developed at Prophet.