Faroy Candle Company
Faroy is a leading manufacturer of scented candles. Recognized by retailers but unfamiliar to most consumers, Faroy needed to improve its visibility and shelf-presence. A fresh, new identity was created to revitalize the brand. A stylized “F” monogram appeared in the form of foliage, suggesting the candles’ natural scents.
Updated packaging drew customers’ attention at the point of sale, featuring modern labels and a sophisticated color palette.
Deliverables: Logo, packaging.
Project role: Lead designer. Develped at Donovan and Green.