Extended Stay America

Extended Stay America’s five hotel brands were not as well known as their competitors despite having nearly 700 hotels across 44 states. To increase awareness, the company focused on comfort and value, and rallied around a new strategy and brand positioning, “Everything you need, and a little bit more.”

A new logo and visual identity were created and their five brands were consolidated to one single, strong brand. The new identity was applied to their website, mobile app, signage, posters, property brochures, key cards, and vehicles. New amenities were introduced to enhance value and customer experience, including fully-equipped kitchens, free grab-and-go breakfast, free Wi-Fi, upgraded flat screen TVs, and free premium channels. The rebrand coincided with a company-wide renovation across all 700 hotel locations.

Deliverables: Logo, visual identity system, employee engagement materials, website, mobile app, vehicles, uniforms, brand identity guidelines.

Project role: Lead designer, implementation management. Developed at Prophet.

 Extended Stay America pylon sign
 Extended Stay America logo
 Extended Stay America logo sketches
 Extended Stay America monument, pylon and building signs
 Extended Stay America website, homepage
 Extended Stay America website, amenities
 Extended Stay America mobile app, home screen
 Extended Stay America mobile app screens
 Extended Stay America mobile app screens
 Extended Stay America key card
 Extended Stay America door hanger
 Extended Stay America grab-and-go breakfast and coffee station
 Extended Stay America placards promoting free wi-fi and housekeeping services
 Extended Stay America sales kit
 Extended Stay America lobby
 Guests enjoying the Extended Stay America lobby and complimentary coffee
 Extended Stay America posters
 Extended Stay America guest room
 Extended Stay America property brochure
 Extended Stay America shuttle van
 Extended Stay America highway lodging sign