Exterior photo of The Cosmopolitan of Las Vegas, with icons representing hotel amenities

The Cosmopolitan of Las Vegas

A newcomer on the Las Vegas strip, The Cosmopolitan of Las Vegas is a premium casino and resort offering unexpected guest experiences with an urban sensibility. As The Cosmopolitan prepared to launch its brand, an iconography system was developed to represent Identity Membership, their guest rewards program. The icons were showcased in an informative presentation outlining the benefits for program members.

Additional icons were developed to represent the breadth of guest services and amenities.

The pictograms were viewable on-screen, and helped guests navigate the in-room infotainment system. They were designed to be crisp and modern, easy to read, and demonstrate a sense of playfulness and wit.

Deliverables: Iconography system.

Project role: Lead designer, design and project manager, implementation. Developed at Prophet.

On-screen pictograms to help guests navigate the in-room infotainment system
Icons representing benefits of The Cosmopolitan’s Identity Membership program: dinner for two, room upgrade, custom-tailored benefits, birthday toast, chauffeured limousine, VIP check-in
Icons representing benefits of The Cosmopolitan’s Identity Membership program: special access, preferred restaurant seating, inside information, enhanced services, personal host, free slot play
Icons representing guest amenities and features available on The Cosmopolitan’s in-room infotainment system: directory, information, shopping, pools, dining and nightlife, calendar
Icons representing guest amenities and features available on The Cosmopolitan’s in-room infotainment system: my room, signature experiences, spa and fitness, concierge, guest services, gaming
Sample frame from a presentation outlining the Identity Membership program benefits
Sample frame from a presentation outlining the Identity Membership program benefits