Cisco Systems

Challenge:

Design a series of logos to help Cisco’s Channel Partners and Technology Affiliates promote their Cisco training and certification credentials.

Solution:

We designed a multi-tiered system of Cisco badges that clearly identified the relationship Cisco and their Partners and Affiliates, and enabled third parties to lend credibility to their marketing campaigns. We developed detailed guidelines to demonstrate appropriate co-branding, naming, and proper logo usage, and created an online animation tool to help familiarize Partners with the effort.


Agency: CoreBrand / Tenet Partners
Role: Design Director / Designer