I’m a creative director and designer who helps brands communicate clearly and simply to express their one true voice. I develop brand identities, integrated communications, advertising campaigns, sponsorship campaigns, employee engagement initiatives, brand voice, and brand messaging. I deliver experiences across all touch points, including print, digital, environments, out-of-home, and social.
My background includes creative leadership experience at top branding and design agencies, and encompasses creative direction and design, creative strategy, strategic planning, project management, and mapping out creative priorities.
I live and work in New York City, and enjoy running in my spare time. I’ve successfully completed the New York City Marathon in 2016, 2013 and 2011, and the Philadelphia Marathon in 2015.
I hold a Bachelor of Fine Arts from Rhode Island School of Design.
Over 3 years, spearheaded the overhaul of Abbott Laboratories’ global identity, messaging, marketing communications and advertising across all brand touch points.
Launched Abbott’s global “Life. To the Fullest.” out-of-home campaign in London, New York, Chicago, and Tokyo. Developed sponsorship campaign for Abbott World Marathon Majors.
Developed new identity for hotel chain Extended Stay America, and refreshed branding for 700 locations across the United States and Canada.
Designed stakeholder and employee communications supporting the merger between Pentair and Tyco Flow Control, impacting 30,000 global employees.
Brand identity / logo development
Advertising and sponsorship campaigns
Employee engagement initiatives
Creative strategy and strategic planning
Voice and messaging
Environments, trade shows, exhibits
Key client industries
Healthcare / pharmaceuticals
How to reach me
Want to chat? Talk about a freelance gig? Offer me my dream job?
The best way to reach me is on my mobile phone: +1 917 922 5806
Or send me a note on LinkedIn.