Abbott launched a global advertising campaign to generate awareness, demonstrate a renewed sense of purpose, and motivate people to live their lives more fully. To connect with audiences on an emotional level, ads featured accessible, human imagery depicting people living active, fulfilled lives.
Deliverables: Print and outdoor ads, copywriting.
Project role: Lead designer, project manager. Developed at Prophet. Copywriting by Mark Allen Davis.
“The Enabling Power of Health” print campaign
This global awareness campaign focused upon lives lived fully, and how Abbott innovations and technologies enable people to live lives that reach their fullest potential.
“Life. To the Fullest.” print campaign
Abbott became title sponsor of the World Marathon Majors, governing body uniting the world’s most prestigious marathons in Boston, Chicago, New York City, London, Berlin, and Tokyo. Coordinated to launch during each respective marathon, the ads served to inspire athletes around the world, depicting them immersed in their rigorous training regimen.
“Life. To the Fullest.” outdoor campaign
Coordinated to launch in New York City, Boston, Chicago, London, and Tokyo during each respective Abbott World Marathon Majors event. This dynamic outdoor campaign featured high-visibility billboards, signage, and banners.